30 explainer video examples grouped by style: 20 films from our studio and 10 famous brand explainers, each with its runtime, what it was made to do and the one lesson worth taking into your own brief.
How we make an explainer video in six stages, from the kick-off meeting to final files: what happens at each stage, what you sign off, how long it takes and how to keep it on schedule.
Silhouette animation is animation in which characters appear only as solid black shapes against a lighter background. Traditionally it's made by backlighting jointed cardboard cut-outs and moving them frame by frame under a camera. Today the same […]
The most useful text animation apps today are Adobe Express, Canva, CapCut and Mojo. All four have a free tier and let you add animated titles, captions and kinetic text to videos and social posts. Adobe Express […]
The best-known animation studios in the world include Walt Disney Animation Studios, Pixar, DreamWorks Animation, Illumination, Sony Pictures Animation, Aardman, Laika, Studio Ghibli and Ireland's Cartoon Saloon, plus Japan's top anime studios, such as Toei Animation, MAPPA, […]
Sand animation is a form of stop-motion animation where an artist moves sand on a backlit glass surface, changing the image a little at a time and capturing a frame after each change. The term also covers […]
VSL stands for video sales letter: a video that does the job of a written sales letter. It walks one viewer through a problem, your solution, proof and an offer, and ends with a single call to […]
**”Kurzgesagt” is German for “in short” or “in a nutshell” (literally “shortly said”). It’s the name of a Munich animation and design studio founded by Philipp Dettmer, best known for its YouTube channel Kurzgesagt – In a […]
A walk cycle is a short sequence of frames that loops to show a character walking, so you don't have to animate every step again. It's built from four key poses (contact, down, passing and up) for […]
How to cast and brief an explainer video voiceover: tone, accent and languages, how long your script will run, a copyable VO brief, recording, usage rights and human vs AI voices.
Claymation, also called clay animation, is a type of stop-motion animation where characters and sets are sculpted from a soft, non-drying modelling clay such as plasticine. An animator moves each figure by a tiny amount, photographs it, […]
What goes into an explainer video storyboard, how it differs from a script, style frames and an animatic, a copyable frame template, a worked example and the checklist we’d use to review boards.
